Our mission
We’re passionate about providing peace of mind for New Zealanders over 50 and their families. Our goal is to deliver quality, cost-effective insurance products that offer a helping hand when it’s needed most.
Who we are
New Zealand Seniors was launched to meet the needs of the under-serviced over 50s market. Since then, we’ve helped countless Kiwis protect what’s most important to them – their family’s financial future, their most valuable assets, and honouring their memory without the added burden of worrying about money.
We place our customers at the heart of everything we do by providing trusted products and services that are simple to understand and use, helping New Zealanders take control of the things that matter most to them.
Take a closer look at our funeral insurance or life insurance to see how we can help protect you and your loved ones
Our commitment
Providing trust and protection
Your policy is insured by Pinnacle Life, a New Zealand insurer. Pinnacle Life has been operating in the New Zealand market since 1998, so you know you’re backed by a company you can trust.
Being specialised
We’re dedicated to understanding senior Kiwis needs so we can tailor insurance products for New Zealand’s seniors.
Delivering the best care
We’re always looking for ways to help protect you and your loved ones with quality products and services that are cost effective.
Making things simple
Our products are easy to understand and simple to use, making cover accessible to people with different needs and circumstances.
Award-winning Insurance
New Zealand Seniors has been recognised for providing real value for Kiwis over 50.
Our high-quality products as well as our award-winning customer service team, who have been recognised by our clients, showcase our commitment to providing New Zealanders with exceptional cover and service for years to come.
Feefo Platinum Trusted Service Award 2024
Platinum Award for Trusted Service, based on genuine ratings of our valued customers.
Reader’s Digest Silver Quality Service Award 2024
Silver Quality Service Award in the funeral insurance category, as voted by New Zealanders.
Reader's Digest Highly Commended Trusted Brand Award 2023
Highly Commended Trusted Brand in the funeral insurance category, as voted by New Zealanders.
Feefo Platinum Trusted Service Award 2023
Platinum Award for Trusted Service, based on genuine ratings of our valued customers.
Reader’s Digest Gold Quality Service Award 2023
Gold Quality Service Award in the funeral insurance category, as voted by New Zealanders.
Feefo Platinum Trusted Service Award 2022
Platinum Award for Trusted Service, based on genuine ratings of our valued customers.
Reader’s Digest Gold Quality Service Award 2022
Gold Quality Service Award in the funeral insurance category, as voted by New Zealanders.
Reader’s Digest Highly Commended Trusted Brand Award 2021
Highly Commended Trusted Brand in the funeral insurance category, as voted by New Zealanders.
Feefo Platinum Trusted Service Award 2021
Platinum Award for Trusted Service, based on genuine ratings of our valued customers.
Feefo Gold Trusted Service Award 2020
Gold Award for Trusted Service, based on genuine ratings of our valued customers.
Feefo Gold Trusted Service Award 2019
Gold Award for Trusted Service, based on genuine ratings of our valued customers.
How can we help?
To find out more about New Zealand Seniors,
speak to one of our friendly insurance specialists now